I work for a digital marketing agency, and it’s quite shocking that Cliniko doesn’t seem to offer any ability whatsoever to include a Google AdWords conversion code on the thank you page that appears after an online Cliniko booking. Tracking conversions is absolutely vital to any business serious about growing and marketing their business. Without this, it’s exceptionally difficult to know what forms of marketing, what keywords, what devices, what areas etc etc are actually generating the bookings!
Please please please provide the basic functionality of:
Allowing people to input a Google AdWords conversion tracking script onto the Cliniko thank you page that loads after a successful online booking. (Why not just provide a box for tracking codes so people can input any relevant tracking codes regardless of whether they’re tracking via AdWords, Bing, Facebook or some other third party system?)
Allowing people to input a Google Tag Manager tracking code that loads across all their Cliniko pages. Heaps of sites use Tag Manager now, and you guys really need to get on board. It’s a good system.
Allowing people the option of redirecting to a designated ‘thank you URL’ (e.g. back on their own website) after a successful booking.
I know you allow a Google Analytics code to be inputed, but since Cliniko is an off-site system, the cross-domain tracking and attribution issues are a nightmare. To date, we’re able to track that an analytics goal has occurred (that’s nice), however, because people must leave the main website and go to Cliniko to book, we completely lose track of the original referring traffic source and keywords etc (which are so so important). Yes, we’ve setup cross domain tracking and relevant linker options (as per the instructions you provide), but because we can’t control the actual analytics tracking code on the Cliniko pages themselves (and force them to report to analytics the same root domain as our clients main site), this always shows practicename.cliniko.com as the main domain within analytics reports and we’ve found it very difficult / impossible to attribute conversions to their real source. If you could please implement the above 3 basic features, this would make it SO much easier for people to track where their bookings are actually coming from.
Thank you, and really hope to see these implemented soon!