Hi @Msavory, I’m sorry for the delayed reply here. I can understand that your clients may not care whether or not Cliniko is mentioned in the emails they receive; I would like to explain why this change was made, however.
The intention is not for branding or marketing of Cliniko in any way. We would not do that, and there is no reason for us to market anything to your clients (they are not our main audience!).
We needed to change how we send emails because we hadn’t been doing it quite right before. When we send an email on your behalf, what occurs is that on the recipient’s end (i.e. your client), it looks like it’s coming from you, but in reality, it’s coming from us—“via Cliniko”, so to speak. Not including our name wasn’t the best practice for a few reasons; mainly, many email providers would think that the message looked suspicious, and would send it directly to the spam folder (meaning the client would never even see it unless they checked there).
Changing it to include “via Cliniko” means that those email providers are less likely to see the incoming message as a problem and therefore send it straight to spam; it also means that your clients will be able to clearly see that the message is not directly from you. Many people will add new contacts to their address book, and if they had added
firstname.lastname@example.org (which is what, for example, an appointment reminder would actually have come from, even though it looked like it was coming from you directly because your clinic name would have been listed as the “name” of the sender), they may have tried to directly email that address—and it would have come to us, not you. (This wouldn’t be ideal, and would be far less ideal if they tried to email potentially confidential information.) Having “via Cliniko” as a part of the incoming email should hopefully alert them that the address is not actually yours, and prompt them to email you directly.
Hopefully this helps to explain why we made this change—if you did have any other questions or concerns, however, please let us know.